I help teams and clients solve complex growth requirements by connecting human behavior, technical infrastructure, and search strategy into real business results.

I lead digital programs that are forward-thinking, technically sound, and easy to understand. I pride myself in being deeply knowledgeable and consistent with my commitment to getting the job done right with efficiency, clarity, and a positive outlook.

I help brands unlock the full value of their digital ecosystems by building clear, scalable analytics strategies rooted in business goals. With over a decade of experience leading performance and measurement programs at agencies like Code and Theory and GroupM, I’ve worked across verticals to create KPI frameworks, design cross-platform tracking, and lead the analytics side of major site redesigns, migrations, and product launches. I specialize in turning raw data into sharp, executive-ready insights—building dashboards in GA4, Looker Studio, and Adobe Analytics that guide editorial, UX, and media strategy.

I thrive in fast-moving, cross-functional environments where analytics informs every decision. From developing event taxonomies and data layers with engineering teams, to partnering with creative and strategy to support A/B testing and optimization roadmaps, I bring both technical fluency and business clarity. I also play a key role in new business and pitch work, helping teams frame their impact with data and storytelling that resonates. If you need a strategic leader who brings sharp insight, collaborative energy, and a clear point of view, I’m ready to step in.

I bring over a decade of experience leading SEO strategy for global brands across large and complex digital environments. At agencies like Code and Theory and GroupM, I have managed end to end SEO programs, from in-depth technical audits and full site migrations to content architecture and visibility planning for AI powered discovery. My work brings together technical depth and content clarity, resulting in SEO systems that improve discoverability, support business goals, and work seamlessly with design, engineering, and analytics. I have partnered with cross functional teams to embed search strategy directly into product development, UX design, and campaign execution.

I am equally comfortable solving indexing issues or presenting performance insights to executive leadership. I understand the fast paced nature of agency work and the need to adapt quickly while keeping a clear focus on results. My communication style is structured, strategic, and easy for clients to act on. If you are looking for someone who can step into complex SEO work, collaborate across teams, and bring smart solutions forward with confidence, I am ready to help.